7 Examples Of Great Lifestyle Blogs & Why They’re So Good
If you’re starting a lifestyle blog for the first time, you’re up against some stiff competition. It’s a saturated market, and you need to make yours stand out against a sea of competitors. To nail that perfect blog formula, learn from the best by checking out these great lifestyle blogs. Find out why they’re so good, then do the same — but better!
Forever Amber is a fashion, parenting, and writing blog coming to you from Amber McNaught, a journalist-turned-blogger from Scotland. Amber’s story is inspiring: she first started blogging as means of documenting her life after her husband was diagnosed with renal failure and needed a liver transplant.
Having been bitten by the blogging bug, Amber turned it into a business, and today she shares advice and inspiration on fashion, travel, and beauty. Amber writes in a sweet and endearingly self-deprecating style, and reading her blog is like speaking with an old friend.
Amber’s beauty section is of particular note, because it’s not just the usual everyday cosmetics and makeup advice. With a particular focus on beauty for women with pale skin, Forever Amber offers a unique service that you’d be hard-pressed to find anywhere else. As a result, Amber’s receives huge engagement from pale-skinned women from all over the world who return to her blog time and time again.
Be like Amber and find your niche. It takes all sorts to make a world, and even the most niche of niches needs to be catered for.
Stephi LaReine is a lifestyle blogger like no other, and it’s not just because of her striking rainbow hair. Her blog overflows with posts on fashion, beauty, and travel, and her output is distinctly diverse. Recent posts include a rundown of Las Vegas’ best spas, the history of 1930s dress sleeves, and her experience with CBD oil, to name but a few.
Stephi provides genuinely useful, actionable advice that her readers can take away and use. And it’s not just summer style tips and gift guides either — Stephi writes intelligently on practical subjects such as how to build a fashion startup or the benefits of investing in real estate. Informative and beneficial, there’s plenty here for readers to sink their teeth into.
As well as highly readable blog posts, Stephi also employs video to great effect. She regularly shares clips on YouTube and Instagram (hats off to her social-spanning video strategy) with makeup tutorials, festival diaries, and snapshots of her daily life.
A good lifestyle blog isn’t just on-point articles. It’s a wealth of multimedia content that lets you connect with your audience in a variety of ways. Articles, videos, photos, podcasts — spread yourself out across different formats for a lifestyle blog that’s rich and diverse.
If you’re after a lifestyle blog that’s always cool and always on-point, look no further than Jordan Bunker. Between stunning photo essays of trips to Berlin and Hong Kong and on-point style advice, it’s easy to see why Jordan’s blog makes this list.
What first strikes you about Jordan Bunker is its design: minimalist and monochromatic, it projects a cool and professional image that sets it apart from more middle-of-the-road lifestyle blogs. A revolving carousel of stunning (and original) photos greets the reader as they arrive on its landing page, and it’s impossible not be drawn in.
But we’re not shallow — it’s not all about the looks. Jordan’s content spans a range of topics, and they’re not your usual generic lifestyle fare. Alongside the requisite posts about male grooming and summer style, you’ll find candid, heartfelt pieces about friendship and self-restraint. It’s a diverse mix even for a lifestyle blog, but it’s one that resonates.
Jordan Bunker is a clear example of a lifestyle blog that strays away from the well-trodden usual subjects. By diving into rarely-touched or taboo subjects like Jordan does, you can give your audience an insight into something they won’t find anywhere else.
Ape To Gentleman
As a general rule, the lifestyle blog landscape tends to be dominated by the ladies. It’s not often that you’ll find a blog written by men, for men, that also delivers smart, high-quality advice… but that’s what makes Ape To Gentleman such a rarity.
Ape To Gentleman is the digital equivalent of gentlemen’s style guides, offering informative pieces on everything from sartorial elegance to the perfect scotch.
Until recently, male aesthetics was an industry that didn’t appear in the mainstream, but its popularity has exploded in recent years. Ape To Gentleman is unashamed in its zeal for educating men on the fine art of looking good.
Whatever your blog is about, write it with love and authority. By creating an educational resources that delivers genuine, actionable advice, you’ll give your readers a reason to come back to your blog again and again.
You don’t have to be a graphic design fan to appreciate Natasha Nuttall’s Graphique Fantastique. Her vibrant, enthusiastic take on the world is infectious, and her photography is is to die for. Created by graphic design graduate Natasha Nuttall, it’s a beautiful romp through interior design, fashion, and the life of a creative.
But what makes Graphique Fantastique such a hit? There are many factors, from her stunning photography to the dazzling design of her site. But it’s her writing style that really makes her blog stand out against the rest. She’s sweet, honest, and hugely relatable, and she has an infectious curiosity that really hooks you.
Everyone has their own writing style. When you’re writing, don’t try to imitate others. Find your own unique style that suits you instead. To find it, simply keep writing and it’ll naturally appear — it just takes practice.
While everyone has their own writing unique style, most lifestyle bloggers rarely let their readers see beyond their outer life: holidays, restaurants, fashion — the reader is given a controlled view into their lives.
Not so for Jaime Tung’s Angloyankophile.
Originally from the USA, Jaime moved to the UK to pursue a career in publishing. Her blog is full of style advice, restaurant reviews, and tips on motherhood. And while this is standard fare for many lifestyle bloggers, what sets Jaime apart is her intensely honest, candid prose.
She writes with raw emotion about being a first-time mother, laying out her heart with a candour that is both striking and touching. She is wholly genuine in her writing, and readers can get swept away by her honest, moving prose. Read with caution: you’ll lose hours on Angloyankophile.
Let your readers behind the curtain once in a while. You don’t need to wear your heart on your sleeve, but giving your readers a genuine insight into your inner life every once in a while really deepens the bond between you.
Diary Of A Modern Socialite
As a society, we’ve always had a fascination with the high-flyers of the world. Between celebrity magazines like Hello! and TV shows such as The Real Housewives of Orange County, there are plenty of places for socialite-spotters to get their fix.
But Diary Of A Modern Socialite goes beyond simply spotting the rich and the famous. Created by Lithuanian Dovile Mal, it dissects and analyses what it means to be socially influential in modern society — and how you can get in on the action too.
This isn’t just your standard simple celeb blog, replete with photos of B-listers falling out of taxis or telephoto lens shots of private beaches. Through case studies, interviews, and celebrity profiles, Dovile intelligently examines how to win friends and influence people. Offering useful advice and genuinely actionable takeaways, Diary Of A Modern Socialite offers an analysis of influencer culture that is hard to find anywhere else.
To make your readers return to your blog time and again, offer them something that they can benefit from that they can’t find anywhere else. In a saturated market, being unique ensures you stand head and shoulders above the rest.
Running a lifestyle blog is a fun and rewarding way to document your life and the things you love. Take some tips from the blogs above and make yours a unique, useful site that your readers will want to come back to over and over again.