Evergreen isn’t just the Yankee Candle you didn’t know you needed. It’s also the kind of content that you absolutely do need — always relevant, always driving traffic, and always ranking.
Working with bloggers is a fantastic way to generate engagement with your brand, as well as building a strong backlink profile.
If you’re starting a lifestyle blog for the first time, you’re up against some stiff competition. It’s a saturated market, and you need to make yours stand out against a sea of competitors.
Whether you’re a brand or a blogger, you will have undoubtedly heard the phrase “influencer marketing”. It’s an idea that has created a lot of hype in the industry, changing the way marketing is done online.
Great blogging is about engaging with your audience. Over one billion people use Instagram and they’re the most engaged users of any social media platform. If you want to get the most from your blog and build your brand, you need to maximise Instagram.
As a blogger, it’s important to know your fair share of SEO best practices. Today’s post will focus on why anchor text is so important and how to optimise it effectively, without getting penalised.
Generating ideas for writing can be tough. When you’re churning out blog posts on a monthly, weekly, or even daily basis, trying to find cool and interesting blog topic ideas can get tricky.
SEO encompasses so much more than ticking-off a list of checklist tasks to appease the search engine crawlers.
Always wanted to launch your own lifestyle brand? Think you’ve got what it takes to create an engaged community of brand advocates? Traditional 9-5 jobs are losing their appeal as technology gives us the tools to live the dream — and we can certainly see why.
Building up a good backlink profile is the next stage in building up your online presence. You need to ensure that you are driving regular traffic to your site and gaining social proof. The higher your social share metrics and the more reviews you generate, the more well-known you will become to industry thought leaders.
To the uninitiated, terms like SEO, SEM, and PPC may sound like tropical diseases you wouldn’t want to catch on your holiday. But to those in the know, each of these terms has a unique set of characteristics. Take digital PR and SEO...
As Yoda once said, "Do. Or do not. There is no try." The transition from writer to entrepreneur is not always straightforward and requires some homework. We'll set you on the right path to making a living in the lucrative world of online business by using your skillset personal brand, and existing blog to your advantage. Ready? Great, let’s...