7 Clever Tactics To Come Up With Fresh Blog Content

Running your own blog is creatively freeing. You get to decide the direction, the tone, the level of detail… There’s no laborious process of running things by managerial types just to see your best ideas get shot down (or tweaking the underlying topics to suit an overarching scheme). If you’ve struggled with the limitations of creative collaboration, it presents a golden opportunity.

But every rose has its thorn (just like every night has its dawn), and taking charge of the entire process heaps all the pressure on you. 

It doesn’t help that creative freedom doesn’t often spark creativity in general. For all its faults, working with limitations helps to focus the mind and prevent it from fixating on ideas that wouldn’t pan out. 

Things get particularly tough after you’ve been going for a while and have exhausted your set of initial ideas. You need to keep your blog going (an inactive blog is dead in the water), but you’re struggling with the demands. 

In this post, we’re going to look at some smart tactics you can use to generate some fresh content for your blog. Here we go:

1. Look out for eye-catching trends

Every blogger cares about what’s trending, so it’s entirely sensible to draw upon trends as part of the creative process. What’s getting all the attention at the moment? Don’t just stop at search trends, though. Look for interesting correlations (however spurious). Maybe the sale of luxury toilets has gone up since the pandemic hit, or maybe it’s gone down. Either way, you can draw something from that note.

In the end, it doesn’t really matter if there’s a causal relationship. Your goal is to produce content, not to provide consistently-accurate analysis. Besides, you can focus on simple acknowledgement. “Golden Toilet Seats Left up Following a Crappy Year” has some comedic punch to it without making big claims about the source of that rise.

2. Offer counterpoints on a hot-button issue

When everyone else zigs, you zag. When they zag, you zig. And if they start zigging and zagging, you adopt a strict anti-zig-zagging position. Who are they to zig and zag so casually? It’s precisely because of these lateral libertines that the world is going to hell in a handbasket. This can obviously go too far — far too far — but isn’t much of a problem if used casually.

More seriously, it’s usually going to involve going against the grain with honest thoughts that are getting lost in fervour. If a new TV show comes out and attracts rave reviews, well, you can be among the first to contend that it actually isn’t that good. 

Controversy gets people watching, and creating controversy in the internet age is often as easy as expressing lukewarm rejections of the hivemind’s thoughts. Give it a shot!

3. Combine some ideas you’ve used before

You’ve already written about how to dress for success and how to improve your mood during winter — but have you written specifically about using clothing to improve your winter mood?

Simply taking two old ideas and stapling them together can give you enough scope for a new piece of content that takes inspiration from old work but goes in a new direction.

4. Reuse old material in audio or video

That post you wrote entitled “Five Practical Uses For Banana Peel” was a hit back in 2018, but what use is it to you now? (It isn’t an evergreen piece, certainly: it was green originally, then yellow, then yellow with brown spots, then just brown.) 

Well, maybe it’s time for it to find a new audience as a video clip or a segment of a podcast. You don’t even need to be a skilled video editor to produce a half-decent video clip — you can simply record yourself reading out the article and throw in some basic numbered slides with suitable images to illustrate them.

5. Derive insight and lessons from your life

If the business world isn’t giving you much to talk about, look inward. Everyone’s life is wildly complex, and concentrating on anything from your exercise routine to your mental state during these terrible times can give you carte blanche to write some huge pieces. 

To make them worth reading, you should pick out lessons from your life: maybe the lesson from your new exercise routine is to start small and increase your efforts as you improve, for instance.

6. Create simple tutorials for everyday tasks

On the topic of drawing upon your life, think about the things you do on a regular basis that some others might struggle with — and keep in mind that people can struggle with so many things. 

As a blogger, you write blog posts (a startling revelation, perhaps), so why not create some tutorials about writing blog posts?

There are plenty of them out there, but that doesn’t mean it isn’t worth doing — and you can stick out by being even more niche. “How To Write A Blog Post When You’ve Just Had A Huge Lunch” could be a fun read, and I can’t imagine it’s something that’s been covered extensively. It may sound silly, but you can cover tips on how to creatively combat the lethargy caused by jacket potatoes and advice on working your way out of an afternoon slump. 

7. Run with all the clickbait title cliches

Clickbait has a bad reputation, and for good reason: it’s often highly obnoxious and irritating. 

But that doesn’t mean you can’t use the clickbait title cliches to good effect. “Could This One Tactic Be The Secret To Perfect Blog Posts…?!” No, it couldn’t — but you can ask that question, talk about the topic in general, then reach the conclusion that… no, it couldn’t. Obviously.

If you’re feeling fatigued when trying to create fresh content for your blog, use these tips as a jumping-off point — you’ll be surprised what you come up with. 

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