Make your website newsworthy

Get featured in digital publications and score links from some of the biggest websites in the world. This is real PR work — content promotion via journalism.

Make your brand the news

Let’s Go

What is digital PR?

This is really the future of link building. Traditional PR work hasn’t changed much in 30 years: package up a story, send it to a journalist, and hope they run it. Now with digital PR, there’s an opportunity to be a little more sophisticated and targeted. Combine PR with SEO to truly maximise the potential of this discipline.

Features

  • The most effective way to get placed in big media
  • Story ideation & linkable asset creation
  • Press release seeding
  • Placement in national newspapers and industry publications
  • Become an industry thought leader
  • Guaranteed results

Pricing

As this is custom work, we need a brief from you in order to be able to quote more accurately. Typically, you would expect to pay about a minimum of $2900 for the full service.

An additional $3000 may be needed for a linkable asset that will help tie the story back to your domain. This is something that our creative team would develop in collaboration with designers, developers and researchers.

Storytelling as a ranking tactic

Get your business out there and make a statement with a stellar story. This is for brands who want to be known online and offline.

Make your brand the news

Let’s Go

The Process

1. Discovery

1. Discovery

Tell us who you are and what you want to achieve.
2. Ideation

2. Ideation

We’ll come up with some news worthy angles.
3. Story creation

3. Story creation

We’ll research and create your story.
4. Press release

4. Press release

A press release that journalists will love is produced.
5. Seeding

5. Seeding

We will find suitable media targets and pitch.
6. Negotiations

6. Negotiations

Journalists often lots of questions and requests. We take care of it.

FAQ

It depends on the niche and subject matter, but we are generally talking nationally and internationally renowned sites here. Typically, it will be a mix of big news outlets and niche industry publications.
If you don’t already have one, let us help you come up with one. We know what’s going to be popular out there.
We do our best to only send out great stories. If it hasn’t quite worked first time round, we might have to change tact slightly.

Advice from the experts

The key to digital PR success is having a good story to tell in the first place. Ask yourself: is my website newsworthy? Do I already create great content? Have I at least got the potential to become an influencer? We can get you published if it’s deserved, but we can’t make a boring business interesting. Unless, of course, we create the asset and find the story for you. Don’t be intimidated by digital PR and all the big names — it’s a tactic that works across the board.