To the uninitiated, terms like SEO, SEM, and PPC may sound like tropical diseases you wouldn’t want to catch on your holiday. But to those in the know, each of these terms has a unique set of characteristics. Take digital PR and SEO...
We all know ‘that’ SEO who has discovered the ‘perfect’ anchor text ratio. But is that actually possible? And will what works for one website, work for someone else?
As brand advocates and influencers, bloggers offer an effective, scalable, and compelling way for brands to advertise – but only if the relationship is mutually beneficial. Brands should not walk up to bloggers and expect to get promotion for free.
Doing link building in-house can be costly and time-consuming, but the benefits of promoting your brand are huge. Links help make your content and domain more trustworthy and authoritative, and they also put you in touch with a whole new customer base.