Blog: Content

Evergreen isn’t just the Yankee Candle you didn’t know you needed. It’s also the kind of content that you absolutely do need — always relevant, always driving traffic, and always ranking.

Working with bloggers is a fantastic way to generate engagement with your brand, as well as building a strong backlink profile.

If you’re starting a lifestyle blog for the first time, you’re up against some stiff competition. It’s a saturated market, and you need to make yours stand out against a sea of competitors.

Whether you’re a brand or a blogger, you will have undoubtedly heard the phrase “influencer marketing”. It’s an idea that has created a lot of hype in the industry, changing the way marketing is done online.

Generating ideas for writing can be tough. When you’re churning out blog posts on a monthly, weekly, or even daily basis, trying to find cool and interesting blog topic ideas can get tricky.

SEO encompasses so much more than ticking-off a list of checklist tasks to appease the search engine crawlers.

Building up a good backlink profile is the next stage in building up your online presence. You need to ensure that you are driving regular traffic to your site and gaining social proof. The higher your social share metrics and the more reviews you generate, the more well-known you will become to industry thought leaders.

To the uninitiated, terms like SEO, SEM, and PPC may sound like tropical diseases you wouldn’t want to catch on your holiday. But to those in the know, each of these terms has a unique set of characteristics. Take digital PR and SEO...

We can all draft a punchy line, but writing copy for the web is a different beast. Web copy is free, plentiful and without the traditional credence that comes from being published in print – anyone can set up a blog and upload their own work. Below I list a five point beginner's guide to creating successful copy for the web.