Insights from the world of content, blogging & influencers.
As brand advocates and influencers, bloggers offer an effective, scalable, and compelling way for brands to advertise – but only if the relationship is mutually beneficial. Brands should not walk up to bloggers and expect to get promotion for free.
In the eternal spotlight of the online world, success is all about maintaining a professional reputation and good working practices. The better your website and your writing, the more you can reasonably expect to charge for your work. So without any further waffle, here’s how to write sponsored posts that will keep brands and brand managers...