Doing link building in-house can be costly and time-consuming, but the benefits of promoting your brand are huge. Links help make your content and domain more trustworthy and authoritative, and they also put you in touch with a whole new customer base.
We can all draft a punchy line, but writing copy for the web is a different beast. Web copy is free, plentiful and without the traditional credence that comes from being published in print – anyone can set up a blog and upload their own work. Below I list a five point beginner's guide to creating successful copy for the web.
For anyone wanting to work within a creative industry, unpaid internships seem a necessary evil. Whether you want to be a designer, a music producer, a writer, or a filmmaker, it appears you can’t get anywhere unless you’ve gotten coffee for the boss.
In the eternal spotlight of the online world, success is all about maintaining a professional reputation and good working practices. The better your website and your writing, the more you can reasonably expect to charge for your work. So without any further waffle, here’s how to write sponsored posts that will keep brands and brand managers...