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We all know ‘that’ SEO who has discovered the ‘perfect’ anchor text ratio. But is that actually possible? And will what works for one website, work for someone else?

If you write for the web, then you’ve probably used a copyrighted image without realising at some point. It’s easy to do online, and working out what is and isn’t allowed – and in which country – can be confusing. Images are a great way to bring your posts to life, but not at the risk of receiving a huge, unexpected invoice.

In between sending and waiting to hear back on client proposals, there is a range of ways bloggers can build up a steady income. You can use the internet to fund your own internet addiction, no clients required. This post will show you how.

2017 is the year of the personal brand. Now more than ever before your presence online will be crucial to your success. Here are some expert tips on what the online branding pros do and what you should do too.

You might not know what a social influencer is, but people like Selena could be hugely important to both you and your audience. Here are 11 things that you and your brand should know about social influencers.

As brand advocates and influencers, bloggers offer an effective, scalable, and compelling way for brands to advertise – but only if the relationship is mutually beneficial. Brands should not walk up to bloggers and expect to get promotion for free.

Doing link building in-house can be costly and time-consuming, but the benefits of promoting your brand are huge. Links help make your content and domain more trustworthy and authoritative, and they also put you in touch with a whole new customer base.

We can all draft a punchy line, but writing copy for the web is a different beast. Web copy is free, plentiful and without the traditional credence that comes from being published in print – anyone can set up a blog and upload their own work. Below I list a five point beginner's guide to creating successful copy for the web.

For anyone wanting to work within a creative industry, unpaid internships seem a necessary evil.  Whether you want to be a designer, a music producer, a writer, or a filmmaker, it appears you can’t get anywhere unless you’ve gotten coffee for the boss.

In the eternal spotlight of the online world, success is all about maintaining a professional reputation and good working practices. The better your website and your writing, the more you can reasonably expect to charge for your work. So without any further waffle, here’s how to write sponsored posts that will keep brands and brand managers...